Prospect Research: Myths, Misconceptions and Reality with Greg Barber

The OLA Special Libraries Committee invites you to an evening with Greg Barber, Prospect Management and Research Officer at Sunnybrook Foundation, the fundraising arm of Sunnybrook Health Sciences Centre in Toronto.

Canada’s non-profit sector is the second largest in the world, with 170,000 charitable and non-profit organizations employing two million people. Fundraising is a vital part of operating these organizations. Since government funding is not enough, charities must raise critical funds to fulfill their missions. Prospect researchers play a key role by assisting front-line fundraisers to find major donors for their organizations.

Greg’s session will provide a high level look at the key aspects of prospect research including biographical and career research, wealth indicators, and connections. He will also cover some of the myths and misconceptions about prospect research, including:

- Every rich person is a prospect.
- Prospect Research isn’t all that different from “regular” business research.
- Prospect researchers can find anything about anyone.

Greg will discuss the prospect management career landscape, including transferable skills library and information professionals can bring to the table if they are considering a career shift.

Greg has worked in prospect research since 2012. He previously held positions as a Reference Librarian and Researcher at academic and corporate libraries, including the Rotman School of Management, Ontario Ministry of Transportation, and Esso Resources. Greg holds an MLIS degree from Western University and a BA from Wilfrid Laurier University.

Date:  Thursday, March  1 0 , 201 6

5:30 p.m.  – registration and refreshments
6:00 p.m. to 7 :00 p.m. – presentation and Q&A

Location:  Lillian H. Smith Public Library, Auditorium (lower level)

$15.00 – OLA Member
$20.00 – Non-members
$10.00 – Students/Unwaged/Retired