Marketing Libraries Think Tank 2016


Presented by the Ontario Library Association
Friday, August 19, 2016, 8:30 AM – 4:30 PM | Kitchener Public Library
 
The Marketing Libraries Think Tank was created for library marketing professionals by library marketing professionals.  Whether you are a trained marketer or a library staff member responsible for promotions, this event will provide attendees with a forum to share best practices, solve common challenges, and enhance knowledge and expertise.
 
The Think Tank consists of a mix of sessions and discussions that are based on current trends and issues within our industry. Marketing professionals, presentations from individual libraries, panel discussions and topic-specific roundtables have all formed part of past events.


Thanks to our major event sponsor Whitehots! 

SCHEDULE: FRIDAY, AUGUST 19, 2016

  See full session descriptions and build your schedule here. 

8:30 - 9:15 AM
Registration, KPL Tours, Grab a coffee!
9:20 - 10:30 AM Keynote Speaker: Alan Quarry "Improving the Customer Experience"
10:45 AM -12 PM a) Marketing Plan 101
b) One Tag Line to Rule Them All: Six Words to Get Patrons Into Your Library
c) The M Word: A Big Discussion about Marketing in Academia
1:15 - 2:00 PM Lightning Strikes Sessions
2:15 - 3:00 PM a) The One-Person Marketing Team: Tools & Tactics to Tell Your Story on a Budget
b) Build Brand Awareness Where it Counts Most: Within Your Branches and Beyond
c) Marketing Strategies for Students and Faculty
3:15 - 4:15 PM The Stigmas Panel : How to Market the Unmarketable
Featuring speakers from the Centre for Addiction & Mental Health Foundation;
ION Transit; Kitchener Business Improvement Association
4:15 - 4:30 PM Closing Remarks


Registration

$15 - Registration for Small Libraries (serving communities less than 25,000 people)
$30 - Registration for Medium Libraries (serving communities less than 100,000 people)
$45 - Regular Registration (academic libraries and any public library over 100,00 served)


Steering Committee
MICHELLE ARBUCKLE
Ontario Library Association
ANDREW COLGONI
McMaster University
JUNE DICKENSON
Brampton Public Library
DALE DYCE
Kitchener Public Library
JAMIE HARDIE
Hardie & Company
Advertising, Branding and Design
  ANNESHA HUTCHINSON
Ontario Library Association
BETH LABELLE

Niagara-on-the-Lake Public Library
NICOLE PATERSON
Burlington Public Library
CHARLOTTE PRONG
Kitchener Public Library
SANDRA SYDOR
Idea Exchange 



Sav

OLA TRAVEL FUND

The OLA Board of Directors has established a modest travel fund to ensure members of the association have opportunities to participate in OLA programs despite geographical barriers.
Please see this link for details (you'll need to scroll down the page a bit)

 

Sponsors and Exhibitors

If you are interested in sponsoring or exhibiting please download the event prospectus 

Cancellation Policy

Registration can be transferred to another staff member at any point during the registration process. Reimbursements will not be processed for this event.
Please email your transfer requests to 
education@accessola.com . 

 


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